The Audience Worksheet is one of the most important tools in the series. Most businesses skip this step and go straight to tactics — and it's exactly why their marketing doesn't compound. This three-step worksheet defines your ideal customer: who they are, what problem they're solving, and where to find them. Get this right and every marketing decision you make from here becomes easier and more effective.
The Audience Worksheet is part of our Academy known as the Groundwork Series. If you would like to join the series sign-up for free here: phillipjane.com.au/academy/marketing-strategy
