Email campaigns
Segmented email campaigns have open rates 14.31% higher and 101% more clicks than non-segmented campaigns.
- Mailchimp
Revenue growth
Segmented campaigns can generate up to 760% more revenue than non-segmented campaigns.
- Engagebay
Sales returns
Retailers using segmentation saw a 3-5% increase in returns on promoted sales.
- McKinsey Study
Market share
Canon used segmentation to capture 40% of the low-end digital camera market after identifying a new segment.
- Marketing Interactive Case Study
Customer aquisition
The Royal Canadian Mint added 140,000 high-value customers through a single, targeted campaign.
- Environics Analytics
Revenue per campaign
Rip Curl achieved 93% more revenue per segmented campaign and 15x higher income than the benchmark for segmented audiences.
- Lexer Case Study
Customer understanding
Segmentation makes companies 130% more likely to know their customers’ motivations and 60% more likely to understand their concerns.
- Sales Manago
Customer satisfaction
Segmentation leads to more personalised experiences, which increases satisfaction and loyalty, with loyal customers being worth up to 10 times their first purchase.
- ADA Global
