New
Marketing Academy

Stop confusing activity with strategy.

A free 12-part email series that gives small and medium business owners a clear, practical marketing strategy.
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Not sure if your marketing is working? Answer 10 honest yes/no questions and instantly see where your foundations are weak — and exactly where to focus first.
Results we've acieved:
Sound familiar?

You're doing the work. The results aren't showing up.

Posting regularly on social media but not seeing enquiries come in
Spending money on ads or tools without knowing if they're working
Feeling like you're trying everything but nothing is gaining traction
No clear marketing plan — just reacting and hoping something sticks
Not sure whether to focus on Instagram, LinkedIn, Google, email, or all of the above

The problem isn't that you're not trying hard enough.

Most business owners confuse activity with strategy. They're posting, boosting, sending, spending — but without a clear plan underneath it all, none of those tactics are working together.

The businesses that grow consistently aren't the ones doing the most. They're the ones doing the right things, in the right order, for the right people — with a strategy connecting it all.

"Marketing done right is an investment. Marketing done wrong, that's an expense." — James, Founder of Phillipjane

What's inside
Foundation
Phase 1 — WHY
Email 01 — Why your marketing feels like a hamster wheel. The difference between strategy and activity and why most businesses never see it.
Email 02 — 3 signs your marketing hurts more than helps. Common strategic mistakes that actively cost you leads, trust, and time.
Email 03 — The one thing 90% of small businesses get wrong. Tactics vs strategy and a clear framework for telling them apart.
Not sure if your marketing is working? Answer 10 honest yes/no questions and instantly see where your foundations are weak — and exactly where to focus first.
Strategy
Phase 2 — HOW
Email 04 — Your 3-step audience targeting system. How to find and define the customers most likely to actually buy from you.
Email 05 — How to pick your one winning marketing channel. A framework for choosing where to show up and committing to it.
Email 06 — Your simple weekly content system 30 minutes a week. One piece of content. Consistent presence.
Email 07 — The 3 numbers that tell you if marketing works. Forget vanity metrics. These are the only numbers that matter.
Schedule posts to any day, across any platform, using three proven content prompts that never run dry. Keep your content consistent without the daily scramble.
Consistency
Phase 3 — WHAT
Email 08 — Your daily marketing habit (5 min/day). The compounding routine that builds momentum without burning out.
Email 09 — Weekly content batching. One hour equals a full month of content. Here's how it works.
Email 10 — Monthly marketing review (15 min/month). The 15-minute habit that keeps everything on track.
Email 11 — Your 90-day marketing roadmap. The complete system — foundations, consistency, and iteration - in one place.
Email 12 — Why most businesses never get past step 1 The execution gap and two paths forward once you've built the knowledge.
Twelve tasks. Three months. One complete marketing system. Follow the exact order to build your foundations, develop consistency, and start iterating toward real growth.
Tools included

Every email comes with a practical resource.

Not just reading material. Real interactive tools, templates, and worksheets you fill in for your business and keep. Some of the tools provided require payment.

Marketing foundation checklist

Opportunity audit worksheet

Strategy vs tactical matrix

Audience worksheet

Channel fit quiz

Your content calendar

Your marketing scorecard

Daily marketing checklist

Content batch template

Monthly marketing review

90-day roadmap

Who is this for?

Built for business owners who are done guessing.

This IS for you if:

You run a small or medium business and wear too many hats already
You've tried marketing but aren't confident it's working
You know marketing matters but the options feel endless and confusing
You want a clear, practical system — not more generic advice
You're ready to invest time to do marketing properly, even if that's just 30 minutes a week

This is NOT for you if:

You think marketing is easy and anyone can do it without putting in the work
You want a magic formula that works without any strategy or consistency
You're expecting 30-day results. Good marketing takes 90+ days to compound
You're already doing great marketing and just want execution help (we offer that separately)
Testimonals

Don’t just take our word for it

Hear from some of our amazing customers who are building faster.
"Phillipjane delivers exemplary service. James has provided me with a sense of reassurance and confidence about the future of my business."
Bryan
Owner, Cerebra Counselling Services
"We've used PhillipJane for ground announcements for our sponsors. It adds a touch of professionalism which our sponsors are very happy with."
Graham
Secretary, Berkeley Sports Football Club
"Phillipjane provided prompt and high quality deliverables that had profound impact on our media engagement."
Rebekah
Wests Illawarra Leagues Club
"James has been professional, a great communicator and brought some unique and great ideas. I highly recommend Phillipjane."
Arthur
Managing Director, Infinite Disability Services
"James takes the time to understand what is working well in your business. PhillipJane nail the key fundamentals: listening."
Dave
Director, Power Creative
Who's behind this
Phillipjane was built out of personal experience. Before founding the agency, James spent years working as the solo marketer and in small marketing teams. Budgets were tight, the to-do lists were never-ending, and figuring out what to actually prioritise felt almost impossible.

We exist to be a marketing support agency for small businesses and small (but mighty) marketing teams who have a never ending list of activities and tasks. We help strategise, plan and execute campaigns alongside you.

This series is the distillation of everything James has learned working with businesses across disability services, golf clubs, leagues clubs, national wholesalers, and more. A practical, no-fluff curriculum any business owner can follow.
James
Founder & Marketing Director
Over a decade of marketing experience across multiple industries, I’m passionate about working with for-impact organisations that challenge the status quo.

Frequently asked questions

Is this really free?
Yes. The full 12-email series comes with 5 free interactive tools. 6 interactive tools will require payment to access. There's no credit card, no trial period, and no catch to access the full 12-email series and 5 free interactive tools. At the end of the series we'll share how we can help if you want more support, but that's entirely optional.
How long does the series run?
The series spans 56 days — roughly 8 weeks. Emails are spaced out intentionally so you have time to implement what's covered before the next one arrives. It's not a daily barrage.
I've tried learning about marketing before and it didn't stick. Why is this different?
Most marketing content is either too generic, too tactical, or too theoretical. This series starts with strategy, the why before getting into tactics. And every email comes with a practical tool you fill in for your own business. It's designed to be applied, not just read.
How much time does it take each week?
The emails take 5-10 minutes to read. Each tool takes 15-30 minutes to complete. The daily habit we introduce is 5 minutes a day. This was built for busy business owners, not people with spare hours on their hands.
What if I already have some marketing in place?
That's ideal, actually. Having something in place gives you a baseline to work from. The series will help you assess what's working, fill in the gaps, and build a more intentional system underneath everything you're already doing.
What happens at the end of the series?
You'll have a complete marketing foundation: a clear audience profile, a chosen channel, a content system, and a monthly review habit. If you'd like Phillipjane to take over the execution for you, we'll share how that works. No pressure, no hard sell.

The strategy is here. You just have to start.

Join the Phillipjane Marketing Academy. Free, practical, and built for the reality of running a small business in Australia.
PhillipJane | Digital Marketing Agency
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