Phillipjane Marketing Academy — Learn the strategy behind the marketing

Sound familiar?

You're doing the work. The results aren't showing up.

Posting regularly on social media but not seeing enquiries come in

Spending money on ads or tools without knowing if they're working

Feeling like you're trying everything but nothing is gaining traction

No clear marketing plan — just reacting and hoping something sticks

Not sure whether to focus on Instagram, LinkedIn, Google, email, or all of the above

The problem isn't that you're not trying hard enough.

Most business owners confuse activity with strategy. They're posting, boosting, sending, spending — but without a clear plan underneath it all, none of those tactics are working together.

The businesses that grow consistently aren't the ones doing the most. They're the ones doing the right things, in the right order, for the right people — with a strategy connecting it all.

"Marketing done right is an investment. Marketing done wrong, that's an expense." — James, Founder of Phillipjane

What's inside

12 emails. A complete marketing education.

Foundation

Phase 1 — WHY

Email 01 — Why your marketing feels like a hamster wheel. The difference between strategy and activity and why most businesses never see it.

Email 02 — 3 signs your marketing hurts more than helps. Common strategic mistakes that actively cost you leads, trust, and time.

Email 03 — The one thing 90% of small businesses get wrong. Tactics vs strategy and a clear framework for telling them apart.

Not sure if your marketing is working? Answer 10 honest yes/no questions and instantly see where your foundations are weak — and exactly where to focus first.

Strategy

Phase 2 — HOW

Email 04 — Your 3-step audience targeting system. How to find and define the customers most likely to actually buy from you.

Email 05 — How to pick your one winning marketing channel. A framework for choosing where to show up and committing to it.

Email 06 — Your simple weekly content system 30 minutes a week. One piece of content. Consistent presence.

Email 07 — The 3 numbers that tell you if marketing works. Forget vanity metrics. These are the only numbers that matter.

Schedule posts to any day, across any platform, using three proven content prompts that never run dry. Keep your content consistent without the daily scramble.

Strategy

Phase 3 — WHAT

Email 08 — Your daily marketing habit (5 min/day). The compounding routine that builds momentum without burning out.

Email 09 — Weekly content batching. One hour equals a full month of content. Here's how it works.

Email 10 — Monthly marketing review (15 min/month). The 15-minute habit that keeps everything on track.

Email 11 — Your 90-day marketing roadmap. The complete system — foundations, consistency, and iteration - in one place.

Email 12 — Why most businesses never get past step 1 The execution gap and two paths forward once you've built the knowledge.

Twelve tasks. Three months. One complete marketing system. Follow the exact order to build your foundations, develop consistency, and start iterating toward real growth.

Join the Academy — it's free

Tools included

Every email comes with a practical resource.

Not just reading material. Real tools, templates, and worksheets you fill in for your business and keep.

Marketing foundation checklist

Opportunity audit worksheet

Strategy vs tactical matrix

Audience worksheet

Channel fit quiz

Your content calendar

Your marketing scorecard

Daily marketing checklist

Content batch template

Monthly marketing review

90-day roadmap

Join the Academy — it's free

Who is this for?

Built for business owners who are done guessing.

This IS for you if:

You run a small or medium business and wear too many hats already

You've tried marketing but aren't confident it's working

You know marketing matters but the options feel endless and confusing

You want a clear, practical system — not more generic advice

You're ready to invest time to do marketing properly, even if that's just 30 minutes a week

This is NOT for you if:

You think marketing is easy and anyone can do it without putting in the work

You want a magic formula that works without any strategy or consistency

You're expecting 30-day results. Good marketing takes 90+ days to compound

You're already doing great marketing and just want execution help (we offer that separately)

Testimonals

Don’t just take our word for it

Hear from some of our amazing customers who are building faster.

"Phillipjane delivers exemplary service. James has provided me with a sense of reassurance and confidence about the future of my business."

Bryan

Owner, Cerebra Counselling Services

"We've used PhillipJane for ground announcements for our sponsors. It adds a touch of professionalism which our sponsors are very happy with."

Graham

Secretary, Berkeley Sports Football Club

"Phillipjane provided prompt and high quality deliverables that had profound impact on our media engagement."

Rebekah

Wests Illawarra Leagues Club

"James has been professional, a great communicator and brought some unique and great ideas. I highly recommend Phillipjane."

Arthur

Managing Director, Infinite Disability Services

"James takes the time to understand what is working well in your business. PhillipJane nail the key fundamentals: listening."

Dave

Director, Power Creative

Who's behind this

Phillipjane was built out of personal experience. Before founding the agency, James spent years working in marketing for a nationally recognised charity. The budget was tight, the to-do list was never-ending, and figuring out what to actually prioritise felt almost impossible.

That experience, of doing a lot but not knowing if any of it was working, planted the seed for Phillipjane. The mission is simple: give every business, regardless of size, access to clear, honest, and effective marketing support.

This series is the distillation of everything James has learned working with businesses across disability services, golf clubs, leagues clubs, national wholesalers, and more. A practical, no-fluff curriculum any business owner can follow.

James

Founder & Marketing Director

Over a decade of marketing experience across multiple industries, I’m passionate about working with for-impact organisations that challenge the status quo.

Frequently asked questions

Is this really free?

Yes. The full 12-email series comes with 5 free interactive tools. 6 interactive tools will require payment to access. There's no credit card, no trial period, and no catch to access the full 12-email series and 5 free interactive tools. At the end of the series we'll share how we can help if you want more support, but that's entirely optional.

How long does the series run?

The series spans 56 days — roughly 8 weeks. Emails are spaced out intentionally so you have time to implement what's covered before the next one arrives. It's not a daily barrage.

I've tried learning about marketing before and it didn't stick. Why is this different?

Most marketing content is either too generic, too tactical, or too theoretical. This series starts with strategy, the why before getting into tactics. And every email comes with a practical tool you fill in for your own business. It's designed to be applied, not just read.

How much time does it take each week?

The emails take 5-10 minutes to read. Each tool takes 15-30 minutes to complete. The daily habit we introduce is 5 minutes a day. This was built for busy business owners, not people with spare hours on their hands.

What if I already have some marketing in place?

That's ideal, actually. Having something in place gives you a baseline to work from. The series will help you assess what's working, fill in the gaps, and build a more intentional system underneath everything you're already doing.

What happens at the end of the series?

You'll have a complete marketing foundation: a clear audience profile, a chosen channel, a content system, and a monthly review habit. If you'd like Phillipjane to take over the execution for you, we'll share how that works. No pressure, no hard sell.

Stop confusing activity with strategy.